Table of Contents
- 1. The Value of a Corporate University
- What is the value of a corporate university to your organization?
- The value of learning
- Return on investment
- Support for your corporate university
- Deep commitment
- First steps toward creating your corporate university
- Conclusion
- 2. Planning the Corporate University: Strategy and Direction
- The importance of strategy
- Strategy is fundamental: Form follows function
- When do you use these approaches?
- Conclusion
- 3. Determining the Scope, Stakeholders and
Operating Principles
- Determining your scope, stakeholders and operating principles
- Early planning
- Action steps
- Conclusion
- 4. Governance: Who Decides What?
- The importance of governance
- The right balance
- Rallying the committee
- Relationship building
- Action steps
- Conclusion
- 5. Organizing the Corporate University
- Different models
- How to decide
- Sharing the decision: the role of the governance committee
- Action steps
- Conclusion
- 6. Staffing the Corporate University
- The role of the corporate university staff
- Five steps for building your staff
- Staff competencies for your strategic direction
- Assessment of your current staff
- Your staffing model
- Your staffing plan
- Conclusion
- 7. Funding the Corporate University
- The three funding models
- Choice of a funding model
- Implications of funding models
- Action steps
- Conclusion
- 8. Performance Analysis and Development Delivery
- Strategic value
- Performance analysis
- Methodologies
- Selection of delivery methods
- Conclusion
- 9. Marketing to Build Brand, Relationships and Success
- Your marketing challenge
- Marketing partners
- What the message?
- Action steps: before the launch
- Action steps: marketing after the launch
- Conclusion
- 10. Evaluating and Measuring the Value
of a Corporate University
- Evaluation Techniques
- Kirkpatrick's Model
- ROI Models and Their Pros and Cons
- Action planning
- 11. Metrics for Measuring Success
- Measuring intangibles
- Six keys to making measurement work
- Kirkpatrick's four levels
- Efficiency and Effectiveness
- Action Steps
- Conclusions
- Final Thoughts
- Resources
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"This is a great read for learning professionals. It provides practical, usable strategies and approaches for enterprise learning."
--Elliott Masie, The MASIE Center
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